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10 Things To Know About Programmatic
- Media Week, Wednesday, February 26, 2014 5:18 PM
Media Week has posted a list of “10 things you need to know about programmatic,” written by Graham Wylie, EMEA marketing director at AppNexus.
In the piece, Wylie answers common questions, such as “Why do I need to be thinking about programmatic?” and “What do brands and agencies need to do about this?”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.