BIZ DEV: MeringCarson Wins Red Lion Hotels Account

Red Lion Hotels named MeringCarson as its agency of record, following a review. The agency will work on a variety of work supporting its Local.Wise. brand initiative. New work will launch this spring. "We were very impressed with MeringCarson's body of work as well as their expertise in the destination marketing field," said Harry Sladich, executive vice president of sales & marketing for Red Lion Hotels Corporation. The west coast based hotels spent $1.6 million on measured media between January and September of 2013, according to Kantar Media. Additional MeringCarson clients include Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, Sacramento Kings and San Diego Tourism Authority, among others.

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