It's important to understand how consumers use ecommerce shopping carts. While some might use them to make a purchase, others use them as a holding tank for items they could eventually buy. eMarketer
has found an upside to shopping cart abandonment in MarketLive data. A new report from eMarketer suggests the measurement combined with other metrics and shopper intent in buying cycles can provide
details on how to gain better performance and improve conversions.
Read the whole story at eMarketer »