CBS will begin selling new dynamic ads for shows being seen on-demand three days after their broadcast with original ads. These commercials "will appear on Comcast and Time Warner Cable Inc.
systems in a few weeks, followed shortly by Cox Communications Inc. and Bright House Networks LLC," writes Andy Fixmer. NBC and Fox already insert new ads into on-demand shows, "giving marketers the
flexibility to change commercials on short notice."
Read the whole story at Bloomberg »
