Lotame, a data management platform (DMP), on Wednesday announced it has raised $15 million in Series D funding. The round was led by Sozo Ventures and TrueBridge Capital Partners.
Existing
investors Battery Ventures, Emergence Capital Partners, and RJ Finlay & Co. also participated. Lotame has now raised a total of $44 million.
“DMPs are beginning to gain significant
traction among marketers and publishers around the world,” stated Phil Wickham, managing director of Sozo Ventures. That observation is backed by the recent acquisitions of two of Lotame’s
competitors: BlueKai (bought for $400 million by Oracle) and Aggregate
Knowledge (bought by Neustar for $119 million).
Lotame also announced
the appointment of Zach Boisi as VP of client operations.