• by Val Brickates Kennedy , March 13, 2014

Attention Boston job shoppers: H&L Partners is hiring!

The San Francisco-based ad agency has officially opened up an office on Canal Street, near the Boston Garden.

H&L plans to immediately hire about 12 employees in Boston for service and project management positions. Over the coming year, the agency will also hire for creative, interactive and production positions that are currently being supported by other offices. Media planning and buying will be done through its agency of record, Havas.

The new office will be headed up by Alfred Link, who was most recently Chief Sales and Marketing Officer for The High Bar, a consulting group for charter schools. Prior to The High Bar, he was a principal at Mass.-based Mechanica and worked with H&L CEO Josh Nichol at Chiat/Day in San Francisco. 

The Boston office will oversee advertising for McDonald's restaurant co-ops in New England and upstate New York. The agency took over the account from Arnold Worldwide in August, following a formal review. H&L also handles McDonald's advertising in the St. Louis and San Francisco areas. 

The agency unveiled its first McDonald's ad for the Boston area in February. The commercial, "Good Morning, Boston," featured McDonald's employees handing out hot breakfast meals to "unsuspecting" Bostonians during their cold morning commutes. 

In addition to McDonald's, H&L's other major clients include Toyota, Ashley Furniture Homestores, Maytag, Touchstone Energy and Missouri Tourism.