• by Gavin O'Malley , Staff Writer @mp_gavin, March 17, 2014

How big is the market for healthcare content, online? Well, on a monthly basis, about 169 million U.S. consumers view some sort of health-related material, according to David Shronk, Vice President of comScore’s Digital Health Vertical. Give or take, that’s about 70% of all domestic digital consumers, he said during his afternoon keynote at MediaPost’s Marketing Health conference in Washington, D.C. The big story, however, is mobile, said Shronk. In fact, 1-in-2 pieces of healthcare content is now viewed via mobile device, while comScore expects mobile usage minutes to surpass desktop usage minutes, this year. For consumers, it all comes down to “convenience,” Shronk said.