Around the Net

How To Address Multichannel Attribution

After building out an attribution business since 2009, George Michie discovered much less interaction between advertising channels than marketers think. For our average advertiser, between 70% and 75% of the touches come through one channel, which means when you talk about attribution, you're really just talking about that other 20% to 30% that doesn't come through that one channel, he explains in a video about attribution. How does a marketer make the most of multiple channel attribution? Michie tells us.

Read the whole story at Rimm-Kaufman Group »

Next story loading loading..