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In Defense Of Unique Visitors, Page Views

  • Poynter, Friday, March 21, 2014 11:41 AM
Arguably oversimplified audience measurements, unique visitors and page views have been dirty words among many media pros. Raju Narisetti, SVP of Strategy at News Corp., thinks they’re great, however. “I remain a big fan of page views per visit (a sign of engagement) and repeat visits (a sign of loyalty) as variations on relatively conventional -- and important -- metrics that are still critical to both our journalism and the business model that supports our journalism,” Narisetti writes in

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