• by Tyler Loechner  @mp_tyler, March 24, 2014

Trademob GmbH, a mobile app marketing company with a real-time bidding (RTB) platform, on Monday announced the appointment of Heiko Genzlinger as CEO, effective July 1. He will replace Sylvius Bardt, who was served as CEO of the Berlin-based company since September 2013.

Genzlinger joins from Yahoo Germany, where he most recently served as managing director, Germany, and oversaw the company’s operations in the DACH region.

“Mobile is one of the growth areas in the advertising business,” stated Genzlinger. Trademob specializes in in-app retargeting.