• WordStream, Tuesday, March 25, 2014 12:06 PM

Erin Sagin believes it's difficult for Google to convince small businesses to use AdWords for advertising, and it is also challenging to keep them on board. Building an expertise in AdWords takes time, and most marketers want positive results immediately. Smaller advertisers become frustrated and abandon paid search before they have seen the true potential of their account, she explains. Sagin also points to several AdWords feature releases that should prove Google is making efforts more palatable for small business advertising.

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