- ClickZ, Monday, March 31, 2014 1:15 PM
ClickZ has published an article listing three challenges “stand[ing] in the way of offering premium programmatic via real-time bidding (RTB).”
The first is something the
industry has been trying to answer for awhile now -- what makes something premium? The answer has proven elusive.
The second challenge according to ClickZ revolves around bringing in brand
dollars, and the third is “precision targeting at scale.”
Read the whole story at ClickZ »