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executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations. But the celebrity
mingling part normally is relegated to chitchat and photo ops after presentation cocktail parties. AMC broke form this year, transforming its upfront pitch into a sit-down dinner with the stars of its
most popular shows each holding court -- and breaking bread -- with advertisers and buyers seated at their tables.
“No one knew what awaited when the curtain was pulled back to reveal the dining room,” recalls AMC Networks President-National Advertising Sales Arlene Manos, referring to the curtain behind the official presentation, which was eventually lifted to reveal a posh dining room set-up with stars sitting at each table.
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“They knew they would be fed,” she continues, adding, “but unless there were leaks, nothing about the talent, etc. It was
a big surprise, and the room was stunning. The event was grand, but intimate -- lots of
talent, but very comfortable atmosphere. Almost like they were in your own home for dinner.”
Sounds like a smart and creative use for AMC to use there stars to help pitch their shows.