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Yahoo's Grand Plans For Mobile Monetization

  • Re/code, Thursday, April 17, 2014 12:15 PM
Yahoo is secretly betting its future on mobile search monetization, sources tell Kara Swisher. “The lodestone of two internal projects aimed at building a viable mobile search engine and monetization platform is to convince Apple to make Yahoo the default search engine on its Safari browser on the iPhone and iPad,” Swisher reports in Re/Code. The problem is that Google currently holds that position, and won’t willingly surrender it.

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