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Bauer Media To 'Ramp Up' Programmatic Offering

  • The Drum, Thursday, April 17, 2014 1:56 PM

Hamburg, Germany-based Bauer Media Group recently restructured its sales team, and the company’s group managing director, Richard Dunmall, told The Drum the company will be “ramping up its programmatic offering in the months ahead.”

He also said agencies need to be more transparent about why they are using programmatic and advised publishers to understand the market before getting involved.

Read the whole story at The Drum »

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