Mag Bag: B2B Revenues Up on Digital, Biz Info, Events

Total revenues for the business-to-business media industry rose 4.8% from $25.6 billion in 2012 to $26.8 billion in 2013, according to the latest figures from the Business Information Network, a service of the Association of Business Information & Media Companies, which is a division of the Software & Information Industry Association.
The increase was due to rapid growth in digital advertising revenue, which jumped 22% to $5 billion, as well as data and business information, which rose 10% to $2.8 billion, plus a smaller increase in events revenue, up 3% to $12 billion. These increases more than offset a 4% decline in print advertising, to $7 billion, reflecting a 6.4% drop in print ad pages.
ABM managing director Mike Marchesano stated: “Business-to-business media is sitting on a gold mine of customer data and business intelligence, and companies appear to be taking advantage of it. B-to-B media companies are increasingly offering business intelligence with quality, actionable insight into customer behavior.” Looking ahead, Marchesano predicted: “Growth should continue as the media and information companies continue to blaze new trails as a result of recent acquisitions and partnerships with data and market research companies.”
Over the last five years, the proportion of total B2B revenues coming from events slipped from 46% in 2008 to 45% in 2013, while the share from print advertising fell from 37% to 26% over the same period, and digital advertising increased from 11% to almost 19%. Revenue from data and business info increased from 6% to 10% of the total.
Epicurious Joins inMarket Mobile Platform
Conde Nast’s digital food hub, Epicurious, has joined the inMarket Mobile to Mortar beacon platform, which launched in January with the goal of connecting advertisers to shoppers in the retail environment. Through the partnership with inMarket Mobile to Mortar, the Epicurious Recipes & Shopping List mobile app enables smartphones to recognize the shopper’s immediate surroundings in “smart locations” and alert them to relevant content, acting as a digital shopping concierge. Epicurious users just have to opt-in to receive reminders when they shop in stores equipped with the beacons. The Mobile to Mortar Network is currently live in grocery and big-box stores in major U.S. metro areas, including Los Angeles, New York, San Francisco and Seattle.
Robb Report Health & Wellness Launches
CurtCo Media’s Robb Report is launching a new spinoff devoted to all things health related, including the latest advances in prevention, treatment, longevity, and technology. The new quarterly digital magazine, titled Robb Report Health & Wellness, will also explore ways to craft a healthy lifestyle incorporating fitness, nutrition, philanthropy and travel, covering both physical and emotional wellbeing. The publication’s apring issue includes a cover feature on Wolfgang Puck, a champion of healthy eating, as well as reviews with fitness-themed resorts at Amanyara and Parrot Cay in the Turks and Caicos; a report on new stem-cell therapies, and a look at Athos training gear.
Blinkx Partners Qith GrindMedia
Blinkx has partnered with GrindMedia to offer blinkx users new action/adventure sports channels from TransWorld, along with contextually relevant advertising placed by blinkx using its AdHoc platform. GrindMedia’s original extreme sports coverage includes compelling video of motocross, BMX, snowboarding, skateboarding, and surfing. Blinkx will also provide search and social media integration to expand the reach of the TransWorld video content.
Willdorf Named Editor, All You
Nina Willdorf has been named editor of Time Inc.’s All You, a publication targeting value-conscious shoppers, effective immediately. Willdorf previously served as executive editor and led the introduction of the All You America’s Smartest Shopper Contest, as well as the relaunch of All You’s Grocery Deal Finder. Before that, she served as editor-in-chief of Budget Travel.



2 comments about "Mag Bag: B2B Revenues Up on Digital, Biz Info, Events".
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  1. DEANTHONY TAYLOR from self, April 18, 2014 at 3:34 p.m.

    Keep me posted

  2. Marlene Brownie from Marketing, April 18, 2014 at 7:44 p.m.

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