Sightly Goes Local With New Video Ad Platform

Video ad tech provider Sightly on Thursday announced the launch of a video ad platform for local marketers, dubbed TargetView.

The company is a Google partner, meaning that Sightly users can tap into YouTube or the Google display network to buy video ads programmatically. Sightly says its new platform allows advertisers to buy video ads on both desktop and mobile devices.

“As personalization becomes a bigger priority for advertisers, our goal is to make local, targeted video campaigns both easy and affordable,“ said John McIntyre, founder and CEO of Sightly.

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