CP+B LA elevated creative team Mike Kohlbecker and Alexandra Sann to creative directors. The pair will lead CP+B LA's efforts for A.1., Grey Poupon and Applebee's. Kohlbecker and Sann created last year's Emmy-nominated, One Show and Cannes Lion-winning "Spread Good Taste" campaign for Grey Poupon and the 2012 Old Navy back-to-school campaign that reunited the cast of "90210." Prior to joining CP+B, Sann spent time at TBWA\Chiat\Day NY, Amalgamated, Ogilvy NY and TBWA\Chiat\Day LA. Kohlbecker originally worked for three years at CP+B Boulder before leaving for a stint at TBWA\Chiat\Day LA, where he and Alexandra worked together on Visa, Call of Duty and Energizer.