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Promoted Tweet Engagement Rockets From 1% to 15% For Domino's With Good Timing, Images And Humour

Domino's has revealed that recent Twitter messaging tests allowed it to increase engagement on promoted tweets with images from 1% to 15%. Working with approved Twitter marketing partner Adaptly, the pizza brand found that, perhaps unsurprisingly, humour and pictures solicited the greatest response. The brand also experimented around television programming and discovered that its biggest opportunities are in association with popular shows such as "The X Factor" and televised football games. 

Read the whole story at The Drum »

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