• by OMMA Editors , April 29, 2014

 

In the classic and best tradition of a trade brand, Bosch provides its power tools customers with the tricked out mobile equivalent of the branded ruler. This is a genuinely useful tool set that measures, records, calculates in all the ways a professional builder needs. It leverages almost every imaginable feature of the device to manage the core tasks at a job site. And the customers really use it on the job. The app shows a deep understanding of its target audience’s real everyday professional needs and super services it. This is a model of the brand providing a service and communicating its understanding of the customer.