• by OMMA Editors , April 29, 2014

The most complete and immersive Sochi experience was not in venue or even on the exhaustive TV coverage. It was in the app. The full range of events were available in a highly personalized (choose nationalities and sports) and deeply enhanced (real time stats, breaking news) experience that is unprecedented in app-ified TV development. The design win comes in making such a bottomless pit of content fully manageable through customization and fluid interface mechanics. With a majority of viewers accessing the app during the games NBC achieved is goal of using mobile presence to cement and extend TV experiences.