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Target: Mobile (i.e., Cartwheel) Is The Future Of Retail

Target sees “mobile as the future of retail,” according to David Peterson, Digital Marketing Senior Group Manager at Target -- and the future of mobile retail could like a lot like Cartwheel. About a year since its launch, Target couldn’t be more excited about the mobile app, which helps in-store shoppers keep track of coupons. “We’re so happy with Cartwheel,” Peterson told attendees of MediaPost’s Search Insider Summit on Tuesday. Along with gaming elements, the app is highly social. In fact, shoppers are encouraged to sign into Cartwheel using their Facebook accounts, and then share their daily savings with “friends.” Users can also track their total savings over time, and receive push notifications about the latest in-store deals. According to Peterson, Cartwheel has growing two times faster than Target expected, while 80% of repeat users are interacting with the app on a weekly basis. Better yet, there’s no need to monetize the app with annoying banner ads, because the app is the ad. “It’s about as native as it gets,” Peterson said.
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