Around the Net

NBCU: Twitter, Facebook Don't Drive TV Viewership

  • Re/code, Tuesday, April 29, 2014 11:27 AM
Contrary to popular belief, neither Twitter nor Facebook possess the power to boost TV viewership. That’s according to NBCUniversal research chief Alan Wurtzel, who tells the Financial Times: “The emperor wears no clothes.” The pill should be especially hard for Twitter to swallow, considering the company has tied its fortunes directly to its supposedly symbiotic relationship with TV. Re/Code calls the story, which requires an FT subscription to read, “a red flag for Twitter.”

Read the whole story at Re/code »

Next story loading loading..