Will Sky predict its first ever drop in television subscribers tomorrow? That is the expectation of analysts at Berenberg and Credit Suisse who predict a drop of around 5,000 to 15,000. The pay television platform has only reported positive quarterly growth since the late 1990s. Analysts explain their caution is due to the success of BT and Netflix, which have increased their share of new customers. BT offering free BT Sports content with its broadband deals is expected to see a halving in the number of new broadband subscribers at Sky.