Publicis Worldwide's CEO, Arthur Sadoun, has explained the rationale behind hiring AKQA's Guy Wieynk as UK CEO was that to help clients to 'lead their own digital revolutions' you need the right
people. For Sadoun, Wieynk's name stood out on a short list of five. Wieynk has now left the WPP-owned digital agency and is reported to be taking up the Publicis UK role in January. He will
oversee Publicis UK operations, including Poke, Publicis London, Publicis Chemistry and Publicis Blueprint. He will also oversee the Nordics.
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