Around the Net
Mobile Marketing JV Weve Reports 'Traction' But First-Year Loss of GBP25m for EE, O2, Vodafone
- The Drum, Monday, May 12, 2014 9:32 AM
Weve, the mobile marketing and wallet joint venture between EE, O2 and Vodafone, has reported GBP13m in revenue for its first year, with an overall loss of GBP25m. The revenue comes from geotargeted SMS-based marketing to the joint venture's 22 million opted-in customers. Weve CEO David Sear claims first-year losses were expected due to the complexity of combining the partners' separate systems onto a unified platform. A mobile display beta is expected to launch in June.
