Fitbug's Orb is coming to town and it has tasked Brave to build awareness of the fitness wearable in the UK. The agency is not only responsible for raising awareness in the UK but also driving sales
with a campaign that is set to focus on advocacy, endorsement and events through digital, particularly, social channels. The launch of the Nike FuelBand rival wearable is scheduled for June.
Read the whole story at The Drum »
