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McCain Appoints TMW To Digital Brief

Frozen food brand McCain has appointed TMW as its UK digital agency following a competitive pitch run by ISBA. The agency, part of The Creston Group, is tasked with managing McCain's Web site and social media strategy. It will also be expected to give the brand's two-year sponsorship of Emmerdale more impact online. TMW won the digital account from Stack, which had been the incumbent since 2010.

Read the whole story at Marketing Week »

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