• by Gavin O'Malley , Staff Writer @mp_gavin, May 20, 2014

Is the future of social media marketing one big native ad? No one at OMMA Social, today, seems to think so. More attendees and panelists are open to the idea that the future of native is all social, however. The more native -- or authentic -- an ad looks in social channels (where consumers now spend a majority of their online and mobile time), the greater the engagement, said Jason Stein, founder and president of boutique agency Laundry Service. Blake Landro, Global Lead for Brand Solutions at Google, couldn’t agree more. “We want content to feel authentic,” he said.