Commentary
Why People Share Content
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 22, 2014
Why do people share content? People share to create status, define a collective identify, and strengthen a bond. Some people will share to create a relationship with a brand, but very few, said Mike Monello, Partner, Chief Creative Officer, Campfire.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
