Super Bowl, 'Breaking Bad' Big Twitter TV-Related Winners

Which were the biggest Twitter TV-related winners this past TV season?

The Super Bowl on Fox in February reached 15.3 million people on Twitter, with a total of 25.3 million tweets posted, according to Nielsen Twitter TV ratings.

The best Super Bowl-related hashtag was #esurancesave30, which was mentioned 1.8 million times. The Super Bowl pulled in over 111.5 million viewers -- setting another viewership record for the best individual TV program in history.

When it comes to non-sports series, the series finale of AMC’s “Breaking Bad” had the greatest reach, getting to 9.1 million people on Twitter. Those who saw one or more tweets of total TV viewership for the episode hit 10.3 million overall viewers.

“Bad” also had the highest average Twitter audience during the season, at 6.03 million. In second place was another AMC show, “The Walking Dead,” with a Twitter audience of 5.2 million.

Last year, for the entire season, “Dead” grabbed the most 18-49 viewers on average of any regularly scheduled non-sports TV show, averaging a 6.92 rating among 18-49 viewers for its spring 2014 edition and a 6.62 rating among 18-49 viewers for its fall 2013 edition.



The Oscars and the Grammys -- two of the biggest annual non-sports TV viewing events -- also scored well with Twitter: The Oscars, 13.9 million people, who each saw 75 tweets on average, totalling 1 billion impressions. The big Ellen DeGeneres ‘selfie’ photo, @TheEllenShow, was retweeted 1.1 million times. The Grammys had the most tweets for a special TV event -- 13.8 million.

In terms of velocity, NBC’s “The Voice” posted the most tweets per minute -- 310,000 on May 13 at 8:50 p.m EST., and 1.92 million overall. In May, Univision’s “Nuestra Belleza Latina” grabbed top honors for the most tweets per unique person -- where each viewer/users sent 8.3 tweets around each airing.

1 comment about "Super Bowl, 'Breaking Bad' Big Twitter TV-Related Winners".
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  1. John Grono from GAP Research, June 3, 2014 at 6:44 p.m.

    Just checking something. Super Bowl tweets reached 15.3m people from a total 25.3m tweets - an average of 1.65 tweets per person. Is this tweets posted or tweets posted and read? Given a maximum of 140 characters per tweet, that would be around 1-2 minutes per reached person, so somewhere in the vicinity of 25m minutes with SB tweets during the broadcast. Now the broadcast averaged 111.5m viewers over something like 4 hours so racked up some 25+ billion minutes. Is that logic correct?

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