NUVOtv Revamps Advertising, Executive Suite

Just before the TV upfront negotiations begin to ramp up, NUVOtv, the upstart English language channel focused on Latin-skewed programming, is making some advertising and marketing executive changes. Bill Hilary has been promoted to president of SiTV Media, the parent company of NUVOtv. He has been executive vice president of programming for the network.

Now, in addition to overseeing  programming, development, acquisition and scheduling, Hilary will have marketing and ad sales reporting to him, as well. Hilary reports to SiTV chief executive officer Michael Schwimmer.

Jason Miller will become executive vice president of ad sales and integrated marketing. Miller has been senior vice president of advertising sales for Fuse, the music channel. SiTV Media is in the process of buying Fuse.



Other appointments: Jesus Rodriguez becomes senior vice president of marketing for NUVOtv. He had been vice president of creative services at BET Networks and Centric. Before this, he was vice president of marketing for OWN: Oprah Winfrey Network.

Miller and Rodriguez replaced duties held by Craig Geller, who was senior vice president of advertising sales and marketing at the network.

Lynnette Ramirez has been promoted from senior vice president of programming and development. She joined NUVOtv in 2012 as vice president of programming in 2012. Diane Castro will be vice president/corporate communications and publicity at NUVOtv. She had been at GSN since 2012.

Kathryn Mitchell is now head of scheduling and acquisitions at NUVOtv. Previously, she had worked at the network as a consultant.

Yolanda Enamorado becomes vice president of human resources at NUVOtv -- after almost nine years at Discovery Communications as vice president of human resources.

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