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Internet Access Spending To Grow Faster Than Digital Ad Spend

The revenue split between ISPs, online entertainment services and digital marketing is set to tip more in favour of those providing online access and streaming, The Financial Times reports today. In a PwC report due out tomorrow figures will show the overall global industry will grow to be worth $2.5 trillion by 2018. The report claims that, largely due to mobile, spending on internet access will increase at a faster rate than both consumer and advertiser spending.

Read the whole story at The Financial Times »

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