Facebook has admitted that diminishing organic reach "has been a pain point" for many businesses as it goes on the record to explain the changes. Brian Boland, head of Facebook’s ads product
marketing team, countered that the upside is a more engaging news feed. He added organic reach has fallen because there is now so much competition to get into news feeds. Ogilvy recently reported
organic reach has fallen as low as 2% in some cases.
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