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Instagram Launches Advertising In UK

  • The Drum, Tuesday, June 10, 2014 8:59 AM
After a successful successful trial in America, Instagram is rolling out advertising to the UK, Canada and Australia. The Web site claims to have 200m users, 165m of whom live outside the U.S. According to eMarketer, a little over one in four British Internet users hold an account -- the second-highest proportion after the U.S. The research company predicts Instagram's share of UK digital ad spend will rise from 0.7 percent in 2013 to 1.3 percent this year.

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