- YouTube, Friday, June 13, 2014 1:01 PM
Adidas and YouTube today launched The Dugout, a series of exclusive live shows to broadcast from Rio to a worldwide audience of millions of fans on YouTube. The sports maker will promote the live
shows throughout June with YouTube TrueView advertising. Along with interviews with major names from the world of football and crowdsourced questions from fans, The Dugout will include tournament
debate, features and behind-the-scenes action from Brazil.
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