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Maynards Rolls Out Augmented Reality Campaign

  • The Drum, Monday, June 16, 2014 9:51 AM
Maynards is experimenting with augmented reality. Its latest version of its Sour Patch sweets, Discovery Patch, has an on-pack code which, after an app has been downloaded, bring four on-pack characters to life and set children puzzles. The experience was created by Hi Mum! Said Dad. The augmented reality execution is being supported by a GBP3m advertising campaign.

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