- The Drum, Wednesday, June 18, 2014 10:54 AM
Yahoo's push into native advertising will lead the portal to begin running sponsored posts from Tumblr. Yahoo's SVP of home page and verticals, Mike Kerns, describes the move as "the most substantive
integration between the two companies" since the acquisition of Tumblr. Unilever's Lipton, Procter & Gamble's Tide, Lionsgate's The Hunger Games: Mockingjay - Part 1 and Toyota's Lexus have been
chosen as four pilot brands for the new initiative which will launch "very soon".
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