Some 37.1% of consumers use smartphones and 19.4% use tablets when shopping locally, according to BIA/Kelsey Consumer Commerce Monitor. The study reveals that 33% of tablet users and 40.3% of
smartphone users utilize them at least once daily when shopping locally. To reach them, small-and-medium-size businesses spend just 5% of their total ad budget in mobile advertising across text
messages, mobile search, mobile apps, mobile banners, mobile deals, and all other forms of mobile advertising. Rebecca Weingartner tells us more.
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