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Publicis Eyes Digital Acquisitions

  • The Drum, Monday, June 23, 2014 9:26 AM
Following the collapse of the proposed merger with Omnicom earlier this year, Maurice Levy has told Reuters that he intends to regroup and rebuild investor confidence by acquiring smaller digital companies to improve its digital services offer. Levy said he was now "100 per cent focussed on the future" and the group would be looking to acquire companies that would enable it to sharpen its strategy. The Frenchman steps down next year, requiring Publicis to find a replacement later this year.

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