Deutsch LA hired Matt O'Rourke as executive creative director. O'Rourke will co-lead all digital efforts at Deutsch LA with Jerome Austria, who recently rejoined the agency. He joins the agency from
Wieden+Kennedy where he served as creative director, working on Old Spice, Levi's, Sony, Powerade and Oreo. Prior to joining W+K in 2011, O'Rourke worked as an executive creative director at CP+B,
where he led creative efforts on Burger King, Jell-O, and Kraft Mac and Cheese. His career as a creative director began at McCann Erickson in New York, where he built and led that agency's digital
creative capabilities, and was responsible for work across the agency's entire roster.
