Digital marketing company Adknowledge on Tuesday announced it has acquired TriVu Media, a video ad platform.
TriVu, a New York City-based company founded in 2012 by Paul Calento, Michael Sullivan and Miles Dennison, helps brands target advertising on YouTube. All three founders will remain on the team, per a release.
Terms of the deal were not disclosed.
TriVu offers demand-side platforms (DSPs), trading desks and other buyers access to a “pre-bid database” which stores valuable information about video ads. TriVu stores pre-bid data on the viewability of the video player, the level of engagement required (auto-play or click-to-play), the type of content surrounding the video player and other information buyers can use before placing bids in an RTB environment.
The news comes a few months after Adknowledge acquired Giant Media, a video platform that distributes content for brands. With that acquisition, Adknowledge placed a bet on video. With the TriVu Media acquisition, the company has gone all-in.
“We believe that the ‘big three’ brand-safe, high-volume inventory sources for video advertising in the near future will be native, YouTube and Facebook,” stated Ben Legg, CEO of Adknowledge. “Giant Media has the largest native network reach. Our AdParlor platform runs campaigns on Facebook. And the TriVu platforms fills the gap that we had on YouTube.”