• by Amy Corr  @MediaPostOTL, July 10, 2014

An Amish spokesman helps the tech-challenged with smartphone banking in a trio of 15-second ads for FirstBank. In "Elders," a nameless Amish man explains how to deposit a check via smartphone. "I enter the amount, position the magic box over the check, then bury it in the ground, so the elders don't find it." See it here. In "Rules" users learn how to view their account balance without logging in. In a word: sorcery. Watch it here. The final ad illustrates how easy it is to pay bills from your smartphone. Snap a picture of your manure, buggy or blacksmith bill, preferably while bathing outdoors, and you're good-to-go. See it here. TDA_Boulder created the campaign and handled the media buy.