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How Panda Reorders Google's Search Queries

Panda, named after Google software engineer Navneet Panda, is a complicated algorithm. The industry should expect nothing less. Its creator also spent time on the research teams at Intel and IBM, per his LinkedIn profile. Search experts have been dissecting this algorithm since its birth. Ben Goodwill offers another perspective on how Google's Panda algorithm influences search queries on He explores the technical details of Panda and theorizes what marketers can learn from the patent. While the descriptions are vague and sometimes difficult to understand, he takes us through four points that should provide additional insight.

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