• by Amy Corr  @MediaPostOTL, July 15, 2014

To promote Benjamin Moore's Arborcoat Stain that helps make old wood look new, The Martin Agency created a self-proclaimed world's largest wooden yo-yo out of old deck wood. A Duncan-sponsored yo-yo expert was on-site to help out with the logistics of building the 6' 2" yo-yo, weighing in at almost 400 pounds. Once the wood was stacked, sanded and stained, the completed yo-yo was brought to the desert and dropped from a 100-foot crane. It must be hard to do Cat's Cradle on a yo-yo that big. The yo-yo gets a few good repetitions in before coming to a complete stop. The video targets both consumer and residential contractors, driving viewers to largestwoodenyoyo.com. "Make old wood young again" closes the video, seen here, created by The Martin Agency.