REVOLVING DOOR: Brand Arc Opens NY Office, Hires Kevin F. McAuliffe As Managing Director

Branded entertainment agency, Brand Arc, has opened a New York office, and tapped Kevin F. McAuliffe as managing director. The founder of Universal Television Networks' branded entertainment practice, McAuliffe introduced the business model to NBC Universal when the two companies merged in 2004. As senior vice president, branded entertainment for NBCU Cable Entertainment, he oversaw original content strategy partnerships for brand clients across USA, Bravo, Oxygen, Esquire, Style, E! and Syfy networks. Based in Los Angeles, Brand Arc designs product integrations across TV, film, video games, mobile and digital platforms for brands such as Toyota, AT&T and Genentech. "I'm excited to join Brand Arc as they launch an East Coast presence," said McAuliffe, who has worked with the agency from the distributor side for close to a decade. "This company's focus, innovation and creativity within the discipline allow brand partners to meaningfully tell consumers stories through original content engagement."

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