Water Cooler Group (WCG) launched a new, standalone Technology and Advanced Analytics Division through the acquisition of digital media and analytics optimization agency JubaPlus. The division will be
led by JubaPlus founder Yoram Greener, who will serve as managing director of analytics and modeling and work closely with all of WCG's divisions (Media Storm, MAUDE, Bolt and HIP Genius). Prior to
founding JubaPlus in 2010, Greener served as head of analytics for Big Fuel Communications.
