Honda Exec: Ad Quality Needs To Rival Content

Online or on TV, Tom Peyton, AVP of Advertising at American Honda Motor Co., sets a high bar for advertising and branded content. “It should be as entertaining as the content [consumers are] going to see,” Peyton told attendees of OMMA’s Premium Display conference, on Tuesday. To be more specific, advertising should rival accompanying content in key areas like “passion” and “emotion,” Peyton stressed. “It’s finding those pieces of emotion … and trying to mix that in so that [an ad] is acceptable to consumers,” Peyton added. “That’s the magic component.”

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