MEC hired Jose Miranda as regional director of analytics & insights, charged with developing new data and digital solutions for existing clients as well as in new business. Miranda most recently
served as data & analytics director for Havas Media Spain. He will relocate to Miami and report to Michael Jones, CEO, MEC Latin America. Miranda is responsible for nine markets in the region, and
he will be part of the LatAm EXCO team. "CMOs everywhere are trying to navigate today's highly fragmented and ROI-driven media landscape," said Jones. "Jose's experience across categories such as
FMCG, Automotive, Gaming, Insurance, Finance, Travel, Entertainment and Telecom, combined with his extensive knowledge of analytical techniques, will help drive innovation for our agency and our
clients." Prior to working at Havas Media Spain, Miranda worked at Carat Expert and Zenith Media.