NEW! Slim Jim Goes Back To Its Roots With Return Of Earlier Tagline

slimjimThe only thing missing is Macho Man Randy Savage. Slim Jim has revived its beloved "Snap Into a Slim Jim" tagline with a series of slapstick ads illustrating the fun meat sticks bring to an otherwise ordinary day. In "Goat Sticks," a casual day at home watching TV and playing basketball with the guys is elevated to another level when Slim Jims join the mix. The guys meet a group of girls who also love meat sticks, and a fun day ensues, concluding with a party on a pontoon boat with a hard-partying goat. See it here. Fun guess: This is probably the only male-themed ad that will ever pay homage to "Lady and the Tramp." The remaining ads run 15 seconds and pit Slim Jims against the competition. Would you rather see the midriff of a Slim Jim-eating- woman, or a beer-bellied man eating imitation meat sticks? Watch it here. Would you rather hang with an older cat-loving woman, or attend a happening party? See it here. The final ad involves a possum. I'll let you see it yourself here. DDB California created the campaign

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